Shopify
Everything is included and hosted, updates happen without you. Monthly subscription. The fastest to launch when you sell physical products and don't want to deal with the tech.
Websites
Your website has a job Doing it, not just looking good
Three kinds of sites, three different problems. Here's the one you need, and what we put in it.
1 · Service business website
The most common site And the one most often built wrong
The visitor isn't buying anything from you online. They're sizing up whether you're credible, whether you cover their area, and whether it's worth asking you for a price. So the job of the site is simple: reassure fast, then make the quote request obvious.
- People get what you do in under five seconds
- One single possible action, repeated on every screen
- Every form lands in your CRM, not in an email inbox
The pages that matter: home, one page per service, about, results, reviews, service areas, contact, blog.
- WireframeWe place every block along the path to the quote request. No color, no distractions.
- DesignWe dress the structure: your brand, your type, your proof in the right places.
- LiveForm wired to the CRM, Meta pixel installed, every conversion measured.
Animated demo. “Pavage Lumina” is a fictional company created for this example.
The page blueprint
The anatomy of a home page That fills your calendar
The order of the blocks isn't a matter of taste. Each block answers one specific objection, in the order it shows up in the visitor's head.
- “Is this what I'm looking for?” gets settled at the top
- “Can I trust them?” gets settled in the middle
- “What do I do now?” gets settled everywhere
Decisive
Header
Logo, tap-to-call phone number, quote button that follows the scroll.
5 seconds
Opening banner
What you do, for whom, in what area. One single action.
Get my free quote
Instant proof
Google rating, number of reviews, years in business.
Your services
Three to six tiles, each one going to its own page.
Results
Before/after shots of real job sites, with the city.
Customer reviews
Real names, real towns, pulled from your Google profile.
Conversion
Form
Four fields, not twelve. Every extra field costs you requests.
Footer
Contact info, hours, RBQ licence, legal links.
Simplified wireframe. This is the document we get you to approve before we draw anything.
2 · E-commerce website
When the site becomes Your cash register
Here, the visitor doesn't call anyone: they add to cart and they pay. The platform choice depends on what you sell and who's going to maintain it.
WooCommerce on WordPress
You own the site and you host it wherever you want. More flexible on design and content, more upkeep to plan for. The right call when your blog matters as much as your store.
WordPress with payments
A classic service site with a payment or booking button. The lightest of the three, when online sales are a bonus rather than the heart of the model.
Whatever the platform, three things decide it: a product page that settles the doubts before they show up, a three-click checkout, and automatic abandoned-cart follow-ups.
Length depends on the offer. A simple offer is quick to tell, a high-ticket offer takes more time.
3 · Landing page and VSL
One page, one action Zero ways out
A landing page is not a site. It's a single page, built for one campaign. No menu, no blog, no links that send people elsewhere. The visitor arrives from an ad, they have one decision to make, and that's the only thing the page offers them.
The VSL, short for video sales letter, is the sales pitch on video we put at the top of that page. You lay out the problem, the solution and why it's you.
The proofCustomer results, screenshots, filmed testimonials. Things people can check.
The offer and the actionWhat's included, what it costs, and one single button, repeated.
The hookYou name the problem better than the person could say it themselves.
The cost of doing nothingWhat it costs them to let it slide. In money, in time, in lost customers.
The solutionHow it works, concretely. Not just “we're good”.
The choice
Which one do you need And in what order
Service website
- Goal
- Get a quote request or a call
- Where the traffic comes from
- Google, Google profile, word of mouth, AI assistants
- What makes it fail
- No proof, no clear action, a form that's too long
E-commerce website
- Goal
- Take a sale directly online
- Where the traffic comes from
- Ads, product SEO, email, social media
- What makes it fail
- A complicated checkout, surprise fees, no cart follow-up
Landing page and VSL
- Goal
- Convert the traffic from one specific campaign
- Where the traffic comes from
- Paid ads, almost exclusively
- What makes it fail
- A fuzzy offer, a video that talks about you instead of the customer
Most service businesses need all three, but not at the same time. We start with the one that unlocks the most revenue short term.
Our process
From a blank page To a site that pays you back
Six steps, in this order. No shortcuts.
Discovery & strategy
Your offer, your ideal customer, and which of the three types of site you actually need.
Architecture & wireframe
The structure page by page, in gray, before a single color. That's where we decide the path.
Design & copy
Visual direction that looks like you, copy that sells, proof placed where the doubt shows up.
Integration & wiring
Forms connected to your CRM, Meta pixel, conversion tracking. Every lead lands in the right place.
Testing & optimization
Mobile, load speed, technical SEO. We fill out every form ourselves before we hand anything over to you.
Launch & follow-through
Going live, measuring real conversions, adjusting. A website gets steered.
What we build on
What we hook up so you get paid
Your site runs on the tools you already use, and payments land straight in your account. No in-house platform that holds you hostage.
Who it's for
A new site is for you IF
- You're sending paid traffic to a site that doesn't convert.
- Your site is more than four years old and was never built for mobile.
- You don't know how many requests your site brought you last month.
- You want to launch a specific offer and you need a dedicated page to sell it.
Frequently asked questions
What we get asked the most
How much does a website cost?
It depends on the type of site and the number of pages. A landing page and a two-hundred-product store have nothing in common. We set the price after the discovery call, once we know exactly what has to be built. No blind packages.
Do I stay the owner of my site?
Yes. Your domain, your hosting and your admin access are in your name. If one day you want to work with someone else, you leave with your site.
Can you work on my existing site?
Often, yes. We look at what's in place and we tell you straight whether it's worth repairing or starting over. A fast site with a bad conversion structure can be fixed. A slow site built on a bloated theme costs more to repair than to rebuild.
How long does it take?
A landing page goes fast, a full site takes longer, a store longer still. We give you a date on the discovery call, once we know what there is to build. The thing that moves the timeline the most is how fast we get your photos, your copy and your feedback.
Let's look at your site together, straight up
One call to figure out which type of site fits you, what's blocking the one you have, and what it takes to fix it.
See if you qualify